Another award-winning product! Our car seat Charlie (i-size booster seat) has won the prestigious Red Dot Design Award for its easy-to-use & intuitive design! Charlie has joined the design award-winning streak of Albert, Marie, Marie 3, and Curie.
Did you know? Up to 60% of child restraint systems on the streets are being misused. Yes, you read that right, 60%. Is this a user problem? We think not… mostly.
Any parent should be able to easily understand how to operate a safety product without an expert, and be able to teach their kids about it. Charlie hides the complexity under the skin, eliminating any chance of misuse with an elegant design that looks at home inside any modern car.
What is good design?
One made with love… for parents, by parents. At Swandoo, we combine what we know best from parenting ourselves, the love we have for our family, but also our passion for Good Design. Given our hectic lives, particularly since becoming parents, what is crucial to us is finding ways to make car seat installation and use simple and easy. Our own experiences inspired us to create products that we wished we had for our own children. In our design, everything flows… just like in life!
Good Design is:
- Innovative
- Makes a product useful
- Aesthetic
- Makes a product understandable
- Unobtrusive
- Honest
- Long-lasting
- Thought down to the last detail
- Environmentally-friendly
- As little design as possible
Who is behind the winning design?
Kudos to our incredible design team for creating a product as innovative and stylish as Charlie!
Photo exchange + add Nico quote
Charlie's design is so much more than meets the eye!
While it’s natural to be drawn toward products that look good, design is far more than just aesthetics. Design is problem-solving and creating great user experiences. Design is an integral part of how any product operates, even to the smallest details. So, before you make your next purchase, consider how good design can benefit you beyond its looks. Remember, design is how things work, not just how they look – and having the right design can truly make all the difference.
Our recent testers campaign had us on the edge of our seats (pun intended!) as real families put our Charlie booster seats to the test! The result? See for yourself.
What is the Red Dot Design Award?
“In search of good design” – the Red Dot Design Award is one of the world’s largest design competitions. Every year, the Red Dot Award: Product Design sets out to find the year’s best products, which may be aesthetically appealing, functional, smart or innovative, but what they all have in common is their outstanding design.
